How to get started with your advertising:
You may use the Buy Now buttons to pay immediately using your PayPal account, or directly with your credit card — although it is convenient to use, you don't need a PayPal account — this is a new feature — or just mail a check to the address at the end of this page. Checks should be made payable to: “Bradley F. Dye” — all prices are in US funds.
For the ads that go into columns, like Package #1, 2, & 3, the (full) size is 340 pixels wide by approximately 800 pixels high. The height is flexible but 340 x 800 is a good number as it can fit into one of the columns (right or left) and still be viewable without scrolling up and down on most computer screens. I like to set the ads up myself so that they dynamically re-size with different browser widths and different computer display resolutions. It is helpful to me if I can get the graphics and text separately along with an overall PDF or some such composite, that shows me the layout you want.
Please send me an e-mail at your earliest convenience with the text and graphics that you would like for me to use in your advertisement. If you would like for me to change your ad each month, that is OK too. You can send me the content for two separate advertisements and indicate how often they should be rotated. The standard charge for an ad rotation is $35 per event. Special rates are available for weekly rotations.
You don't have to format the content in HTML or do anything fancy. Just send me plain text with the graphics in “gif” or “jpg” formats, and I will do the rest. Of course, for the posters, you are welcome to send me a completed “gif” or “jpg” poster, sized to the option that you selected, or you can describe it to me and I will make it for you. I probably can't redraw your logo exactly right, so you would need to send that to me if you want to use it.
How to increase the number of our readers:
Following are some of my thoughts on this topic. Maybe you have some more ideas that we could try.
When someone adds a friend or coworker and that person does the same . . . well you can see what happens. Managers of companies and departments are in a good position to add their key people who would benefit from staying up to date with business trends and technology in our field.
Now here is what I would like to ask you to try. Each of us has an e-mail address book that contains our business contacts. These addresses are very private and very important to us — most people would never want to share this list with anyone, especially in view of how concerned we all are about unwanted junk mail that we receive. Besides it would be a breach of trust to give out these addresses without each person's consent. So, I propose that each advertiser send out a message to all of their customers something like the following:
“Hello, I hope that you are well” or “Seasons Greetings” or “Thanks for your business this year” etc. Then, “We advertise in Brad Dye's weekly Internet Paging and Wireless Data newsletter, and find that these updates on business trends and technology are helpful and interesting.” There is no charge for subscription and there are no membership restrictions. You can read a sample copy at:
http://www.braddye.com/newsletters/2014/newsletter_october_31_2014.html
If you would like to receive a weekly notice with a link to the current newsletter, just send me an e-mail message containing your first and last name and say, “please sign me up.” My e-mail address is: brad@braddye.com Your e-mail address will not be shared with anyone so you will not have to worry about receiving any more annoying junk mail and you can unsubscribe at any time.
I think this would help us to greatly increase readership and therefore the number of people that see your advertising. Now here is a tip on how to protect this valuable list of addresses:
When you send out your message to everyone, put all their addresses in the “BCC” field in your e-mail client and put your own address in the “TO” field. That way no one will see anyone else's address. They will each get a message from you, to you, with a blind carbon copy to them so everyone's address is kept private.
Please let me know what you think about these advertising packages and if you have any questions. I hope that you chose one of them to promote your products and support this newsletter. Click on my e-mail address below to send me a message.
Professional Consulting Services:
Consulting services are billed at $150 per hour (½ hour minimum billing), or $1,200 per day for a standard work day of approximately 8 hours, travel days are billed at ½ the daily rate e.g. $600 per day, all travel expenses are billed at actual cost, without markup.
Payment for consulting services can be made with a credit card or with a PayPal account by using the Donate button below. Just enter the amount after talking to me to estimate your project.
I would be glad to help with a project, and maybe save you some time and money. After fifty years in this business, I have learned a few things that might help you.
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button to purchase your advertising selection using your PayPal account, or directly with your credit card — although it is convenient to use, you don't need a PayPal account — this is a new feature. All advertisements generally run for a minimum of six months or at least 26 issues. This is good for me and good for you. Good for me because most of the work is setting up the initial ad. Good for you because running for six months will give you a good idea about the effectiveness of your advertisement. Building valuable name or brand recognition takes time.
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